The most sought-after way to reach buyers is advertisements in the Yellow Pages. In today's economy, customers are more discerning
and demanding than ever. It's critically important for the buyers to have updated and accurate information. At Springbord, we
understand the need of Yellow Pages publishers to have up-to-date information that enables increase in traffic to attract more
advertisers, which in turn generates predictable, recurring and increased revenue.
Being a world leader among business information service providers, Springbord offers customized services to publishers across the globe
to aggregate, enrich, verify and update their listings. Read on to know more of our comprehensive list of services.
Comprehensive and accurate data
Springbord' ensures that the databases you rely upon to run your business are comprehensive and accurate. Our data discovery
services include the following:
Entity addition : The flexibility to add new business listings, so as publishers expand into new markets and
geographies they can also expand their databases.
Entity enhancement : Building more robust business listings by adding attributes and extracting key data for
groups of entities. An example would be a restaurant entry, where an enhanced listing could include opening hours, payment
options, coupon promotions, cuisine selection, menus, alcoholic beverages, dress code, photos, available banquet and meeting
facilities, online reservations, Sunday brunch schedules, and more.
Social media intelligence : Linking small and medium business listings to their social media channels rather
than their websites provides an opportunity to engage audiences more interactively. Statistics show that customers are more
like to purchase and remain loyal to brands they interact with via social media.
Blending people power with technology
Managing the data once you have it is key, and Springbord blends people power with technology-enabled solutions to help manage your data.
Verification and validation solution : Springbord will validate and verify contact details, URLs, email IDs, phone numbers and fax
numbers to keep the directory updated. We will also research missing URLs and other major data points to ensure that the database
is as complete as possible.
Marketing support : Springbord marketing experts will create written content to describe the nature of the various businesses,
including product profiles.
Attribute set creation : As the market changes and evolves we will create sets of attributes for new or existing business
categories and organize the information into a structured database.
Boosting your sales conversion rate
Spending time and money pursuing the wrong targets is wasteful and damaging to your bottom line. Springbord is expert at developing
targeted programs for Internet Yellow Pages publishers that generate high-quality leads and higher sales conversion rates.
Our unique and rare combination of technology and human intelligence enables us to crawl millions of advertising platforms
and provide clients with valuable insight into who their most likely targets are, including potential and new markets.
Springbord' business intelligence and lead generation solutions help reduce our clients' cost per sales while boosting their
sales conversion rate.
Attracting more business with enhanced listings
Springbord helps Yellow Pages publishers attract merchant online advertising by building local shopping platforms that provide shoppers
with enhanced listings of merchant products and services. With better quality and more complete information at their disposal,
shoppers are more likely to query or make purchases. Once the platform has been designed and implemented, Springbord can provide a
wide range of services that help publishers analyze the activity and overall performance of merchant sites, including activity
related to specific promotions and product and service offers. Springbord will aggregate data on product and services activities
and map the data to relevant categories as determined by the publisher. Springbord can also create taxonomies and product catalogs,
and build special promotions pages and databases.
Springbord offers a range of technology-enabled services for high-performing shopping platforms for business directory, yellow pages,
shopping engines, and marketplace publishers.
Website monitoring : Merchant sites are crawled at regular intervals to collect information about active product
and service offers, so databases are always current.
Categorization : The captured product and service offer information that is collected from merchant websites are
assigned to the appropriate categories in the directory, Yellow Pages or marketplace taxonomy, providing a positive experience
for users and generating visibility for merchants.
Clustering : When the same product and service offerings are made available by more than one merchant, Springbord
will group these together which, among other benefits, reduces or eliminates product and service offer duplication.
Mapping : Offers are mapped to corresponding products, and products are mapped to the directory, Yellow Pages or
marketplace master database. By mapping offers to the corresponding
Product data collection : Comprehensive product data is collected from seller and manufacturer sites and used to
populate the product database.